Oppo Find X9 Ultra Goes Global for the First Time With Hasselblad Camera Revolution

Oppo Find X9 Ultra Goes Global for the First Time With Hasselblad Camera Revolution

Oppo has made a bold strategic move by launching the Find X9 Ultra in global markets for the first time, breaking from its long-standing practice of keeping Ultra-tier devices exclusive to the Chinese market. The flagship smartphone features a revolutionary camera system co-developed with Hasselblad, Qualcomm’s most powerful Snapdragon 8 Elite processor, and a suite of AI-powered features that position it as a serious competitor to Samsung’s Galaxy S26 Ultra and Apple’s iPhone 17 Pro Max in the premium smartphone segment.

The Hasselblad Camera System

The Find X9 Ultra’s camera system represents the deepest collaboration yet between Oppo and legendary Swedish camera manufacturer Hasselblad. The device features a 1-inch type 50MP main sensor with a variable aperture range of f/1.4 to f/4.0, a 50MP periscope telephoto with 6x optical zoom, a 64MP ultrawide with autofocus for macro capabilities, and a 50MP 3x portrait telephoto. Hasselblad’s color science has been deeply integrated into the image processing pipeline, delivering color accuracy and dynamic range that professional photographers have praised as approaching the quality of dedicated camera systems.

Performance and AI Features

Powered by the Snapdragon 8 Elite with 24GB of LPDDR5X RAM, the Find X9 Ultra delivers the most powerful mobile computing experience currently available. Oppo’s ColorOS 15, based on Android 16, includes an on-device AI assistant that can perform tasks across multiple apps, generate content, and provide contextual suggestions without sending data to the cloud. The device also features real-time AI translation for phone calls in over 20 languages, AI-powered photo editing that can remove objects and adjust lighting after the fact, and an intelligent memory system that learns user patterns to optimize battery life and app launch speeds.

Display and Battery

The Find X9 Ultra features a 6.82-inch LTPO AMOLED display with 2K resolution, 120Hz adaptive refresh rate, and a record-setting peak brightness of 4,500 nits — making it the brightest smartphone display ever produced. The 6,000mAh silicon-carbon battery supports 100W wired charging and 50W wireless charging, with Oppo claiming a full charge in just 28 minutes via wire. The display also features advanced eye protection technology with automatic color temperature adjustment and low blue light emission certified by TÜV Rheinland.

Global Strategy and Competition

Oppo’s decision to bring the X9 Ultra to global markets signals the company’s ambition to compete directly with Samsung and Apple in the premium segment outside China. The device will be available in Europe, Southeast Asia, India, and select Middle Eastern markets at prices starting around $1,299, positioning it slightly below Samsung’s S26 Ultra. The global launch is supported by Oppo’s expanded after-sales network and partnerships with major carriers in key markets. Industry analysts view this move as a potential game-changer for the premium smartphone market, introducing a formidable competitor that could pressure established players on both price and innovation.